The Spanish National Football Team's fourth European title has proven that the Pygmalion effect works. The messages of support recorded by fans and compiled in ‘La Playlist de la Victoria’ (Victory Playlist), which Victoria compiled and the players were able to listen to before the tournament, worked and led the team to claim the trophy.

To celebrate, Cervezas Victoria has launched “Champions! The Pygmalion effect works”, dedicated to the team and its fans. This advert shows that, as the sports psychologist Patricia Hernández explained: “if we tell the players that we believe in them, we will be closer to victory.” And that’s exactly what happened.

As well as the playlist, which included messages from Olga Carmona, Irene Junquera and Luis Aragonés, Victoria launched ‘El himno de la victoria’ (The Victory Anthem) on social media in order to transmit encouragement, strength and energy with a selection of messages taken from www.laplaylistdelavictoria.com before the final against England. This anthem, dedicated to Spain's National Team, was created using artificial intelligence analysis tools, selecting a preferred musical genre and synthesising it into a unique style of its own. Once defined, a specialised music post-production team achieved the desired result. You can now listen to the anthem on Spotify and on @cervezavictoria's social networks.